Global Marketers Agree That Customer Experience Optimization Is Key, but Struggle With Data-Driven Insights

Main Roadblock to Progress Is Data; 85% of Companies Unable to Extract the Full Value From What–s Available to Them

Main Roadblock to Progress Is Data; 85% of Companies Unable to Extract the Full Value From What–s Available to Them

Analysis From Outbrain and Econsultancy Sheds New Light on Fast-Growing Discipline