PostUp Partners With Tableau and Return Path to Bring Email Strategy Solution to Market

PostUp Partners With Tableau and Return Path to Bring Email Strategy Solution to Market

AUSTIN, TX — (Marketwired) — 08/06/15 — , a leading digital and email marketing solution company, announced today the availability of its Email Strategy solution, a strategic offering in partnership with (NYSE: DATA) and .PostUp–s Email Strategy solution empowers email marketers with the ability to easily understand vast amounts of data through the use of clear visuals so that they can determine what is working in their email strategies (as well as those of their competitors) within one pl

Updated M3AAWG Best Practices for Senders Urge Opt-In Only Mailings, Address Sender Transparency and Data Security

Updated M3AAWG Best Practices for Senders Urge Opt-In Only Mailings, Address Sender Transparency and Data Security

SAN FRANCISCO, CA — (Marketwired) — 03/10/15 — To improve the effectiveness of their campaigns, marketers should only use opt-in processes in building their lists and obtain recipients– permission before sending messages, according to the updated M3AAWG Senders Best Common Practices, Version 3.0, released today by the Messaging, Malware and Mobile Anti-Abuse Working Group. The revised document also recommends using technologies that provide better transparency into the originating sender to