GumGum to Introduce New Viewability Metric to Its Display Ad Platform
New Data From MRC-Accredited Viewability Provider DoubleVerify Confirms GumGum-s In-Screen and In-Image Ads Are Among the Most Viewable on the Internet
GumGum Awarded Prestigious Patrick Soon-Shiong Innovation Award by the Los Angeles Business Journal
LOS ANGELES, CA — (Marketwired) — 11/15/13 — GumGum (), the leading provider of in-image advertising, today announced that it is the recipient of the Los Angeles Business Journal-s 2013 Patrick Soon-Shiong Innovation Award. The prestigious honor celebrates organizations that stretch boundaries and advance the innovative and economic competitiveness of the Los Angeles region. The awards were handed out at a ceremony on November 14 at the Four Seasons Hotel Los Angeles in Beverly Hills."L
GumGum Appoints Ryan Schinman to Advisory Board
NEW YORK, NY — (Marketwired) — 07/02/13 — GumGum (), the premium in-image advertising platform for publishers and brands, today announced the appointment of Ryan Schinman to its advisory board. Schinman is the CEO of Platinum Rye Entertainment, the world-s largest booker of celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and PR events."We are delighted to add Ryan-s talents and expertise to our esteemed advisory board," said Ophir
In-Image Advertising Pioneer GumGum Launches First-Ever Image Takeover Ad for Moxie-s Maybelline Rocket Mascara Campaign
LOS ANGELES, CA — (Marketwired) — 05/30/13 — GumGum (), the premium in-image advertising platform for publishers and brands, today announced availability of the digital advertising industry-s first-ever image takeover ads, which it created for L-Oreal-s digital AOR, Moxie, to support the launch of VOLUM- EXPRESS® THE ROCKET MASCARA for L-Oreal-s Maybelline unit.The "Canvas" image takeover unit is a rich media ad that turns photos on the GumGum platform into a virtual launch pad
GumGum Elevates Phil Schraeder to Chief Operating Officer
LOS ANGELES, CA — (Marketwired) — 04/25/13 — GumGum (), the premium in-image advertising platform for publishers and brands, today announced the promotion of Phil Schraeder from VP of Finance to Chief Operating Officer (COO).As COO, Schraeder reports directly to GumGum founder and CEO Ophir Tanz and will be responsible for overseeing the company-s internal operations and business development practices as well as all financial and accounting functions. He will also be responsible for implemen
GumGum and Doner to Present Key Findings From Cat-s Pride(R) Case Study During ad:tech San Francisco 2013
Study Demonstrates High Performance of In-Image Advertising Campaign
GumGum Expands Into Latin America With Adsparent.com Partnership
In-Image Advertising Continues to Gain Traction Internationally
GumGum Strengthens Sales Team With Three New Regional Vice Presidents
LOS ANGELES, CA — (Marketwire) — 02/22/13 — Ophir Tanz, founder and CEO of GumGum (), the premium in-image ad platform for brands and publishers, today announced the appointments of Mike Feltz, Brian McFarland and Matt Weisbecker to new regional Vice President roles. Reporting to Tanz, each will focus on leading GumGum-s sales efforts in three key U.S. markets, reflecting the company-s recent growth and expansion."We are delighted to add Brian, Mike and Matt to help round out our leader
Vizu Study Shows GumGum In-Image Ads Lifted Awareness for New Television Series
LOS ANGELES, CA — (Marketwire) — 12/19/12 — GumGum today released the findings of an advertising effectiveness study demonstrating that in-image ads significantly raised awareness of a new comedy series for a major broadcast television network client.According to the study, administered by online ad technology company Vizu, a Nielsen company, GumGum-s in-image ads generated an overall brand lift of 5.3 percent across all creative formats, with its custom animated rich media unit driving even