Integral Ad Science and Nativo Align Viewability Measurement for Native Ads

Native Advertising Leader to Join the IAS Certified Viewability Partner Program and Accept IAS Viewability Numbers for Media Transactions

Native Advertising Leader to Join the IAS Certified Viewability Partner Program and Accept IAS Viewability Numbers for Media Transactions

Advertisers Tap Into IAS Blocking for Video, Across Desktop Web Browsers

Mediaocean Incorporates Integral–s Viewability Data Into Its Prisma Media Management Platform Giving Users Immediate Access to Viewability Data

NEW YORK, NY — (Marketwired) — 05/19/16 — is pleased to announce that it is number seven among the top 45 small to medium-sized employers in the state, according to the New York State Society for Human Resource Management–s (NYS-SHRM) annual Best Companies to Work for in New York State awards program."We are extremely grateful that our commitment to our team and clients has established Integral as one of the best places to work among so many outstanding New York-based companies,"

Honored With Customer Service Department of the Year Award for Third Year in a Row

NEW YORK, NY — (Marketwired) — 04/28/16 — Integral Ad Science, the leader in quantifying digital media quality, today announced it won the prestigious Master Level I-COM Data Science Hackathon and was awarded the I-COM Smart Data Marketing Technology Company of the Year 2016. Winners were announced at the Gala on April 19 during the I-COM Global Summit."Integral Ad Science demonstrated to I-COM–s juries, through a great submission to the I-COM Data Creativity Awards and in winning the

DAAP Validation for Anti-Piracy Services Adds to Integral–s Unmatched Brand Safety and Fraud Protection Capabilities

NEW YORK, NY — (Marketwired) — 03/16/16 — Integral Ad Science, the leader in quantifying digital media quality, today announced that are the latest companies to join its . As members of the program, sellers agree to use Integral Ad Science numbers for billing purposes and buyers agree to utilize Integral numbers for billing purposes with all media partners who have Integral viewability data available. Membership of the program also signifies that they are able to transact on Integral–s disc

Publisher Offering Increases Ability to Monetize Inventory

NEW YORK, NY — (Marketwired) — 08/13/15 — Integral Ad Science, the leader in quantifying digital media quality, today released its . Integral found that while advertisers and publishers have shown improvement at keeping fraudulent players at bay, the industry has been slow to improve viewability despite increasing pressure from media buyers.Compared to Q2 2014, overall viewability dropped by over 5 percentage points, or nearly 11 percent, from 49.4 percent to 44 percent. Viewability rates fo