Appature and DKI Partner to Enable Data-Driven Relationship Marketing for Life Sciences
SEATTLE, WA — (Marketwire) — 01/31/13 — (), the leading software-as-a-service (SaaS) provider for life sciences marketers, and (), a strategic healthcare relationship marketing (RM) firm with an expertise in oncology and specialty care pharma, today announced a partnership designed to deliver more robust, insight-based strategic RM outcomes through its healthcare marketing platform.This partnership will lead customers to benefit from Appature-s enablement of Big Data and state-of-the-art c