Kitewheel–s State of the Customer Journey 2017 report shows customer experience practitioners moving "down the funnel" as email, AdTech and IoT dominate growth and social media drops
Appoints New U.S. Strategy Lead, Sophie Slowe, to Drive Growth and Innovation
Despite Underutilization of Existing Tools Due to Skills Shortage
Kitewheel–s Customer Journey Mapping Will Augment Ascend–s Robust Customer Engagement Marketing Capabilities
New Audience Decision Suite (ADS) Incorporates Paid Media Into the Customer Journey
Kitewheel Study Provides Insights Into Omni-channel Customer Journey Execution
BOSTON, MA — (Marketwired) — 01/12/16 — , provider of the leading for marketing agencies, today announced that it has been included Gartner–s new Magic Quadrant for Digital Marketing Hubs*.Gartner defines a digital marketing hub as providing marketers with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and