SAN FRANCISCO, CA — (Marketwired) — 07/02/13 — today announced that it has appointed Maureen Kelly as the company-s Chief Marketing Officer, leading the marketing and product management organization. An enterprise marketing veteran and entrepreneur, Kelly brings a unique perspective to marketing that puts the customer first as a means to align the company-s marketing and sales teams."Maureen brings modern marketing to GoodData, — putting a sharp customer focus on our product, our bran
BOSTON, MA — (Marketwired) — 06/26/13 –Annual survey underscores continued emphasis on analysis, with nearly half of respondents indicating it-s their number one priorityMajority of survey respondents believe a cross channel campaign management suite provides an answer to the lack of coordination and data challenges that persist across channelsMarketers currently using a single campaign management suite indicate they see improved targeting and relevance in their campaigns, fueled by better da
Retailers and Brands Can Now Leverage Digimarc-s Proprietary Digital Watermarking to Enhance Consumer Engagement at Every Touch Point in the Shopper-s Journey
Results Showed That 90 Percent of CMOs Are Personally Responsible for the Overall Customer Experience for Their Brand; However Only a Small Percent Actually Own the Customer P&L
