Marketwire-s Summer Games Dashboard Shows Dramatic Change in Social Media Volume and Focus During Final Days

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TORONTO — (Marketwire) — 08/11/12 — As the London 2012 Summer Olympics wind down, Marketwire continues to monitor three key underlying discussion themes on its that emerged prior to the Games: social media and communications, transportation and infrastructure, and security. Since tracking began on July 27, the number of mentions about these topics on Twitter, blogs, news sites and forums fluctuated and eventually decreased, while discussion content sharply changed focus:Initial concerns wer