International Tennis Federation Partners With Mass Relevance to Drive Real-Time Social Engagement for Davis Cup by BNP Paribas

International Tennis Federation Partners With Mass Relevance to Drive Real-Time Social Engagement for Davis Cup by BNP Paribas

LONDON, UNITED KINGDOM — (Marketwired) — 11/27/13 — Mass Relevance, the US-based technology leader in enabling social experiences, today announced that the International Tennis Federation (ITF) has launched an online and in-venue social hub on the Mass Relevance platform for its premier team competition Davis Cup by BNP Paribas. Through Mass Relevance, the ITF offered fans following the 2013 Davis Cup Final in Belgrade on 15-17 November an engaging, interactive online destination that integr

Austin Film Society Leverages Mass Relevance to Generate New Revenue Streams Through Social Media

Austin Film Society Leverages Mass Relevance to Generate New Revenue Streams Through Social Media

Mass Relevance Extends Strategies and Best Practices From Leading Entertainment Brands Into Non-Profit Sector to Help Drive Buzz, Generate New Revenue Streams; Austin Film Society-s First Mass Relevance-Powered Social Experience Will Debut at THE SCHOOL OF ROCK 10th Anniversary Featuring Richard Linklater, Jack Black, Mike White and Miranda Cosgrove

TaylorMade-adidas Golf Partners With Mass Relevance to Drive Real-Time Social Engagement Inside a Mosaic Social Hub

TaylorMade-adidas Golf Partners With Mass Relevance to Drive Real-Time Social Engagement Inside a Mosaic Social Hub

AUSTIN, TX — (Marketwire) — 02/01/13 — Mass Relevance, the technology leader in social curation and integration, today announced that TaylorMade-adidas Golf has launched a Mosaic-styled social hub utilizing the Mass Relevance platform. Through Mass Relevance, TaylorMade offers consumers an engaging, interactive online destination that integrates real-time, brand-relevant social content from Twitter and Instagram.The social hub experience — which encourages participation and motivates visito