New Research Study Reveals Mobile Posse-s Home Screen Messaging Drives App Usage Greater Than Facebook, Gmail, Instagram, YouTube and Yahoo! Mail
MCLEAN, VA — (Marketwired) — 05/31/13 — Mobile Posse, the industry leader in mobile home screen messaging, shared the results of a study conducted by Arbitron Mobile that took place over the course of several months. The results of the third-party study clearly show that Mobile Posse-s home screen messaging platform is #1 in the ability to drive consumer engagement with mobile apps. The study-s findings are particularly relevant as Facebook recently unveiled its first play in the home screen