Mobile Shopping Creates a $15bn Opportunity for Retail Marketing and Advertising in 2012
HAMPSHIRE, UNITED KINGDOM — (Marketwire) — 11/08/11 — A new from Juniper Research has found that value of mobile retail marketing will reach $15 billion globally by 2012 as digital adspend moves to mobile and mobile coupons gain acceptance. This is a growth of 50% over 2011.The report found that the smartphone, and more recently the tablet, has increased the capabilities of both the modern shopper and the mobile retail marketer. The marketer now has new marketing channels to attract the mo