With 2 in 3 Consumers More Concerned About Privacy Than a Year Ago, New TRUSTe Study Finds Transparency, Education and Privacy Controls Make Big Difference for Behavioral Ads
New Functionality Helps Online Marketing Provider Streamline Financial Processes, Establish Global HR System and Scale Financial Operations
WASHINGTON, DC — (Marketwired) — 06/04/13 — (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with Marc Groman, executive director and general counsel of the NAI, as well as the entire NAI staff to collaboratively work towards the organization-s key mission of creating
WASHINGTON, DC — (Marketwired) — 05/16/13 — (NAI) today announced that it has finalized its 2013 Code of Conduct after receiving public comments on a draft released in March. The final Code takes into account the expanded scope of the third-party online advertising ecosystem and reflects new industry-wide policy developments while maintaining high standards and rigorous compliance requirements around data collection and use for Interest-Based Advertising purposes.Since 2000, the NAI has imp
WASHINGTON, DC — (Marketwired) — 04/03/13 — The is pleased to announce Maureen Ohlhausen, Commissioner of the Federal Trade Commission, as the keynote speaker for its inaugural NAI Member Summit. The Summit will be held on May 21 in the Glass Houses at the Chelsea Arts Tower in New York City. The theme for the event is "Third Parties and the Future of the Internet."Ohlhausen was sworn in as a Commissioner of the Federal Trade Commission on April 4 of 2012. Previously, Ohlhausen wa
NAI Announces Member-Wide Compliance in Its Annual Report and Launches New and Improved Consumer Education Resources Around Interest-Based Ads
TRUSTed Mobile Ads, the Industry Leading Mobile Advertising Privacy Management Platform, Achieves Scale, Expands Partner Base and Continues Powering Trust in the Mobile Ads Ecosystem
Largest DAA-Approved OBA Compliance Provider to Provide Privacy Solution for Fastest Growing Segment of Online Advertising
94% Believe Online Privacy Is an Important Issue; DAA-s Advertising Option Icon Helps Alleviate Consumer Concerns