Marin Software: Mobile Ads Shifting From Influencing to Converting Online Purchases
Smartphones and Tablets Account for 30% of Conversions on Google and 35% of Conversions on Facebook
Marin Software Study: Retargeting Advertisers Looking for More Transparency
1 in 4 Advertisers Reportedly Concerned With Lack of Transparency; 43% Find Attributing the Performance of Retargeting Ads a Major Challenge
Online Consumers Fed Up With Irrelevant Content on Favorite Websites, According to Janrain Study
National Survey Reveals Up to Two-Thirds of Adults Would Leave a Site If Shown Wrong Ad
Sticky President Jeff Bander Named 2013 ARF Great Mind Award Winner
NEW YORK, NY — (Marketwired) — 04/17/13 –The ARF Great Mind Awards celebrate individuals who contribute to the advancement of advertising research. The ARF believes that research must become innovative to respond to the new questions that marketers are asking as the media and marketing landscape undergo fundamental and permanent change.John Wannamaker, father of modern advertising, said, "Half the money I spend on advertising is wasted. The trouble is, I don-t know which half." Noth
Marin Software Releases Support for Google Enhanced Campaigns
Support of New Google Enhanced Campaigns Allows Marketers to Easily Manage Paid Search Bids Across Devices and Locations Within the Marin Software Platform
Marin Software Files Registration Statement for Initial Public Offering
SAN FRANCISCO, CA — (Marketwire) — 02/13/13 — Marin Software today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission relating to the proposed initial public offering of its common stock. The number of shares to be sold and the price range for the proposed offering have not yet been determined. Marin Software plans to list its common stock on the New York Stock Exchange under the ticker symbol "MRIN."Goldman, Sachs & Co.
Advertisers and Consumers Embrace Google-s Shopping Ads
Despite Switch to Paid Commercial Model, Analysis of Google Product Listing Ads Reveals Increased Advertiser Investment and Higher Consumer Click-Through Rate
SurveyMonkey Increases Customer Lifetime Value by 150% With Marin Software
Leveraging Marin Software-s Custom Revenue Model and Patented Bidding Algorithm Enable SurveyMonkey to Maximize Revenue
Marin Software Reports Paid Search Spend on Tablets Overtakes Smartphones
Five Days Between Thanksgiving and Cyber Monday Accounted for 8% of Ad Spend in Final Quarter of 2012
Disney/ABC Television Group Chooses FreeWheel to Manage Advertising Across Display, Video, and Mobile Channels
Broadcasting Giant Selects Leading Video Technology Company to Help Monetize Digital Content as It Syndicates Across Partners and Devices