Seasoned Advertising and Privacy Attorney Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy

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Seasoned Advertising and Privacy Attorney Noga Rosenthal Joins NAI as General Counsel and VP, Compliance & Policy

WASHINGTON, DC — (Marketwired) — 10/02/13 — (NAI) today announced that longtime NAI member company representative Noga Rosenthal, formerly senior vice president of 24/7 Media and Media Innovation Group, LLC, has joined the company as general counsel and vice president of compliance and policy. In her role, Rosenthal will assist the NAI in its core mission of reinforcing responsible business and data management best practices through the development and rigorous enforcement of high standards

Precision Health Media Pioneers Safe, Compliant Programmatic Ad Buying for Pharma Industry

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Precision Health Media Pioneers Safe, Compliant Programmatic Ad Buying for Pharma Industry

NEW YORK, NY — (Marketwired) — 10/01/13 — today announced that pharmaceutical and other health brands using PageMatch, the company-s proprietary page-level targeting technology, now have access to programmatic targeting options through the company-s integration with leading exchanges. PageMatch identifies top-performing, brand-safe content pages across 220 trusted partner sites through its private marketplace. The addition of new programmatic advertising options enables pharma brands to tar

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