AdReady Helps Small and Medium-Sized Advertisers Compete With the Big Guys; Maximize Modest Budgets With Moneyball Approach
SEATTLE, WA — (Marketwire) — 02/24/12 — The blockbuster movie "Moneyball" is up for the big prize as Oscar night fast approaches. When it comes to online digital advertising, the Moneyball approach offers a similar winning formula for small budget advertisers. In the same way that small market Oakland A-s general manager, Billy Beane, was able to take advantage of an undervalued metric — in his case, on base percentage versus the more traditional RBI% — helps small budget market