Optimal Announces $7 Million in New Funding to Fuel Social Media Ad Buying and Analytics Expansion, Adds Paul Suh as Chief Financial Officer

Optimal Announces $7 Million in New Funding to Fuel Social Media Ad Buying and Analytics Expansion, Adds Paul Suh as Chief Financial Officer

SAN FRANCISCO, CA — (Marketwire) — 01/22/13 — Optimal, Inc. is pleased to announce that it has added $7 million in funding and that Paul Suh has joined the company as its Chief Financial Officer effective immediately.New participants in funding Optimal include DoubleRock, The Social Internet Fund, Siemer Ventures, Signal Ventures, John Pappajohn, Warren Adelman (former CEO of GoDaddy), Social Starts, James Altucher and Silicon Valley Bank.Existing Series A investors Neu Ventures (Jerry Neuma

Optimal Releases Latest Version of Social Media Advertising Optimization and Social Analytics Suite

Optimal Releases Latest Version of Social Media Advertising Optimization and Social Analytics Suite

SAN FRANCISCO, CA — (Marketwire) — 12/21/12 — Optimal, the leading social ad buying and analytics platform, today announced the release of the self-service Optim.al platform Version 3.30. Some of the platform-s new features include:analyze all Page activity and post-level interactions. Filter comments streams by one or more keywords, and instantly promote the most viral or engaging posts.in addition to support for basic Facebook Exchange retargeting campaigns, customers can create unique pro