Parks Associates Speaking at Key IoT Events This Week: Bluetooth World, Wearable Technology Show, Autonomous Car Detroit, SXSW

By on    Hardware  

DALLAS, TX — (Marketwired) — 03/15/16 — Parks Associates announced this week members of its analyst team are speaking at focused on the growth of the consumer-based IoT market and the impact of connectivity on residential products and services. The firm reports strong consumer interest and purchase intentions for connected products but ongoing concerns about the privacy and security of their household data."We are excited to participate in important industry events that highlight the c

Parks Associates Analyst to Discuss Digital Content and Virtual Reality at Cablefax Multiscreen Summit

By on    Hardware, Picture Gallery  

Parks Associates Analyst to Discuss Digital Content and Virtual Reality at Cablefax Multiscreen Summit

DALLAS, TX — (Marketwired) — 03/07/16 — Parks Associates today announced , Research Analyst, will address the evolving virtual reality market at the this week in New York City."Virtual reality is still in its earliest days, though there are clear signs that VR is about to move from concept to market reality," Hower said. "The big change for 2016 is the emergence of multiple players making VR headsets. The Oculus Rift is currently the most recognized brand, but HTC, Samsung, a

Parks Associates: 33% of U.S. Broadband Households Own at Least One Connected Health Device, Up From 24% in 2013

By on    Networking  

DALLAS, TX — (Marketwired) — 03/03/16 — Parks Associates released new research today showing connected health device ownership (including digital fitness trackers, networked weight scales, connected treadmills, and blood pressure meters) has risen from 24% to 33% of U.S. broadband households between 2013 and 2015. also reports 13% of U.S. broadband households own two or more connected health devices.Adoption of wearables and connected health devices is growing, evidenced by the stellar grow

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