Parks Associates: OTT Subscriber Annual Churn Rates for Netflix, Hulu Plus, and Amazon Prime Users Show Consumers Are Testing New Video Services

DALLAS, TX — (Marketwired) — 07/30/15 — reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4% of U.S. broadband households have cancelled their Netflix service, representing nearly 9% of Netflix–s current subscriber base. By comparison, 7% have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus–s current subscriber base.As a group, smaller OTT video services have extremely high

Parks Associates Releases New Industry Research on Connected Home, OTT, Robotics, Digital Health, and Wearables

DALLAS, TX — (Marketwired) — 06/25/15 — covering OTT services, home robotics, smart watches, and connected health provide in-depth analysis of industry trends and consumer research, forecasts, business model strategies and opportunities, and key recommendations for players within these key connected home topics.finds that the average U.S. broadband household owns approximately seven connected devices and that consumers will continue to buy connected devices to address more specialized needs

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