Carol Vorderman Unveiled as the New Face of isme.com
LONDON, UNITED KINGDOM — (Marketwire) — 02/20/13 — Leading digital retailer, Shop Direct Group, is delighted to unveil Carol Vorderman as the new style ambassador for . Carol is set to bring a touch of glamour to the online brand, which focuses on offering fashionable and affordable clothes to the discerning and growing 50+ female market.In a poll of 1,000 isme.com customers, Carol was chosen as the woman most admired for her confidence, glamour and sense of style. To kick off her relationsh