Mobile Travel Shopping Hits Tipping Point — But PC Still Dominates Booking
NEW YORK, NY — (Marketwired) — 01/22/15 — Mobile devices have invaded the early travel planning funnel. During 2014, one third of U.S. leisure travelers used their smartphone to research where to go for an upcoming vacation while only slightly fewer, 32%, used the device to shop for travel products like flights and hotels. According to a , the growth in mobile travel shopping has been extremely impressive, up from 26% the prior year.While consumers might be breaking out their devices to rese