Advertisers and Consumers Embrace Google-s Shopping Ads
Despite Switch to Paid Commercial Model, Analysis of Google Product Listing Ads Reveals Increased Advertiser Investment and Higher Consumer Click-Through Rate
SurveyMonkey Increases Customer Lifetime Value by 150% With Marin Software
Leveraging Marin Software-s Custom Revenue Model and Patented Bidding Algorithm Enable SurveyMonkey to Maximize Revenue
Adometry(R) CEO Paul Pellman to Deliver Media Measurement Insights at Attribution Revolution Events
AUSTIN, TX — (Marketwire) — 01/24/13 — Next week, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will deliver featured presentations at Attribution Revolution events in Los Angeles and San Francisco during which he will offer best practices in media measurement and cross-channel attribution.Details for Pellman-s presentations are as follows:Tuesday, January 29th from 7:00 to 9:15 pm PT
Gordon Ramsay-s The London RooftopThursday, January 31s
The Revenue Imperative: Digital Advertisers Prioritize Revenue Outcomes
New Research Study Uncovers Advertisers Becoming Increasingly Accountable for Revenue Outcomes; Marin Unveils Enhancements to Its Revenue Acquisition Management Platform
Adometry Raises $8 Million in Latest Round of Financing
Funding to Fuel New Products and Expansion Into New Geographies
Adometry(R) CEO Paul Pellman to Present at OMMA Data Driven Marketing
AUSTIN, TX — (Marketwire) — 01/16/13 — A week from today, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will present to leaders from media, marketing and advertising at OMMA Data Driven Marketing (DDM) in New York. In his presentation, Pellman will highlight how organizations can harness big data and enhance marketing campaigns through the application of advanced attribution and analytics.Details for Pellman-s presentation are as follows:
Covario Finds 2012 Global Paid Search Spending Grew 18 Percent
Mobile Search Continued to Rise With Higher Keyword Prices for Tablets vs. Desktops
Adometry(R) CEO Paul Pellman to Discuss Marketing Analytics and Measurement at ADSCON New York Symposium
Panel to Delve Into Role of Measurement and Intuition in Evolving World of Online Marketing
Adometry(R) to Discuss Why Analysts and Media Buyers Should Embrace Attribution at Digital Analytics Association Chicago Symposium
Industry Professionals Gather to Explore Skills, Knowledge and Tactics That Drive Growth and Performance Analytics
Retailers Spent Dramatically More on Paid Search in Advance of Black Friday & Cyber Monday
Marin Software Tracks a 59% Increase in Thanksgiving Day Ad Budgets as Consumers Look Online Earlier to Inform Holiday Buying Decisions