Network Advertising Initiative Releases Final 2013 Code of Conduct for Interest-Based Advertising

Network Advertising Initiative Releases Final 2013 Code of Conduct for Interest-Based Advertising

WASHINGTON, DC — (Marketwired) — 05/16/13 — (NAI) today announced that it has finalized its 2013 Code of Conduct after receiving public comments on a draft released in March. The final Code takes into account the expanded scope of the third-party online advertising ecosystem and reflects new industry-wide policy developments while maintaining high standards and rigorous compliance requirements around data collection and use for Interest-Based Advertising purposes.Since 2000, the NAI has imp

Smartling Completes HIPAA Security Assessment

Smartling Completes HIPAA Security Assessment

NEW YORK, NY — (Marketwired) — 05/08/13 — Smartling, Inc. (), the cloud-based enterprise translation management company, today announced it has earned compliance with the Healthcare Insurance Portability and Accountability Act (HIPAA) for its software services. HIPAA protects the privacy of individually identifiable electronic health information, and requires strict, standardized administrative, physical and technical security measures."Healthcare and life sciences companies generate di

FTC Commissioner Maureen Ohlhausen to Keynote NAI Inaugural Member Summit

FTC Commissioner Maureen Ohlhausen to Keynote NAI Inaugural Member Summit

WASHINGTON, DC — (Marketwired) — 04/03/13 — The is pleased to announce Maureen Ohlhausen, Commissioner of the Federal Trade Commission, as the keynote speaker for its inaugural NAI Member Summit. The Summit will be held on May 21 in the Glass Houses at the Chelsea Arts Tower in New York City. The theme for the event is "Third Parties and the Future of the Internet."Ohlhausen was sworn in as a Commissioner of the Federal Trade Commission on April 4 of 2012. Previously, Ohlhausen wa

Wealthy Shoppers Careful About Surrendering Personal Data; Awareness of Dangers Drives Caution

Wealthy Shoppers Careful About Surrendering Personal Data; Awareness of Dangers Drives Caution

NEW YORK, NY — (Marketwire) — 03/11/13 — The independent and objective New York-based surveyed U.S. consumers with minimum household income of $150,000 about their attitudes on privacy and their experiences with companies collecting and handling their personal data.The majority of wealthy shoppers (68%) are inclined to divulge personal data to merchants online, although 75% report this is due to requirements for completing their transaction. Only 24% indicate sharing their contact informati