EatTheFrog releases information on how ConnectRetarget–s new Facebook behavioural retargeting service will change things in the Facebook retargeting space for the better. Further information can be found at http://eatthefrog.co.uk/retargeting-evolved.
Gary Alach–s new product, Audience Press, an all in one tracking and retargeting WordPress tool, has just launched.
Most people need to see a product several times before they buy. Traffic Tempest gets ads in front of people more often and makes sure anyone who clicked an ad would see it again and again all over the web. This is called ad retargeting.
1 in 4 Advertisers Reportedly Concerned With Lack of Transparency; 43% Find Attributing the Performance of Retargeting Ads a Major Challenge
First Wave of Dstillery Enhanced Targeting Campaigns Drive 170% Engagement Lift and 195% Conversion Lift, While Allowing Brands to Scale Performance
Joins Industry Peers to Discuss Tapping RTB-s Emerging Customer Acquisition Capabilities
New Identity Reflects Expanded Mission and Versatile Suite of Solutions for Marketers
Partners With RiskIQ and the Online Trust Alliance to Protect Brands Online and Safeguard Media Investments
With new dynamic creative capabilities, integrated brand safety and obsessive attention to campaign performance, agency and brand clients saw dramatic results throughout the holiday season and reported the highest rates of new customers of any display tactic.