NEW YORK, NY — (Marketwired) — 04/17/13 –The ARF Great Mind Awards celebrate individuals who contribute to the advancement of advertising research. The ARF believes that research must become innovative to respond to the new questions that marketers are asking as the media and marketing landscape undergo fundamental and permanent change.John Wannamaker, father of modern advertising, said, "Half the money I spend on advertising is wasted. The trouble is, I don-t know which half." Noth
Building Materials Manufacturer Improves Forecasting, Automates and Streamlines Global Supply Chain, Human Resources, Financial Reporting and Manufacturing