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NEW YORK, NY -- (Marketwired) -- 08/13/15 -- Integral Ad Science, the leader in quantifying digital media quality, today released its . Integral found that while advertisers and publishers have shown improvement at keeping fraudulent players at bay, the industry has been slow to improve viewability despite increasing pressure…
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NEW YORK, NY -- (Marketwired) -- 11/25/13 -- (), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it has received Media Rating Council (MRC) accreditation for its viewability product, which includes real-time, impression-level fraud detection and prevention solutions.…
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Report Showcases the Impact of Fraud, Viewability, Page Clutter, Ad Collisions and Other Variables on Advertising Effectiveness…
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Unveils Industry-s First Ever True Advertising Quality (TRAQ) Score, Empowering Advertisers and Publishers to Target Higher Quality Media Environments, Greatly Improving Results and Eliminating Significant Waste…
