LONDON, UNITED KINGDOM — (Marketwire) — 01/16/13 — Upon Facebook-s announcement yesterday (15 January) about the launch of its internal social search functionality, integrated search, PR and Punch Communications is urging brands to quickly become familiar with the feature and optimise their Pages, posts and websites in order to appear within results, therefore extending their reach.The new feature is currently only available to US English Facebook users. As it rolls out slowly to the rest o
LONDON, UNITED KINGDOM — (Marketwire) — 11/01/12 — Facebook brand engagement has risen by 896% over the last year, but in order to capitalise on the opportunities the platform presents, brands must continue to be proactive in finding creative ways of sustaining dialogue within innovative campaigns, says integrated PR, SEO and Punch Communications.Many brands understand that adding social media channels to their wider online marketing strategies can contribute to establishing a positive onli
LONDON, UNITED KINGDOM — (Marketwire) — 04/04/12 — Friday March 30th 2012 saw all Facebook pages automatically switch over to the new Timeline layout whether they were fully prepared or not. The switch places a greater emphasis on the visual impact of posts along with some addition of a number of features and functionality. For brands and businesses using Facebook there are a number of factors that now need to be taken into consideration to take full advantage of the changes, advises integra
LONDON, UNITED KINGDOM — (Marketwire) — 02/02/12 — The introduction of analytics to Twitter brand pages will enable brands to optimise their campaigns more effectively and is likely to result in more investment in the platform according to integrated PR, search and Punch Communications.Erica Anderson, Twitter-s manager for news and journalism, indicated in comments from her visit to Columbia University-s social media weekend on 28th January that Twitter is set to unveil a number of new tool
LONDON, UNITED KINGDOM — (Marketwire) — 01/06/12 — As the mobile application market becomes increasingly popular, integrated PR, social media and Punch Communications believes this trend illustrates the growing value of using social objects such as mobile applications to drive fans towards a brand-s social presence, increasing acquisition and engagement as a result.A survey conducted by Flurry Analytics found that one billion mobile applications were downloaded in the week between Christmas
LONDON, UNITED KINGDOM — (Marketwire) — 11/02/11 — With recent figures showing that Facebook has around 800 million users, over 50% of who log in every day and is generating around 1 trillion page views per month, businesses should now more than ever be utilising the platform to increase brand recognition and maximise visibility, advises PR, social media and , Punch Communications.As a result of the enormous amount of traffic Facebook creates, inbound marketing techniques such as the distrib
