Market Research Report — Social Local Mobile Trend a Game Changer for the Travel Industry
ROCKVILLE, MD — (Marketwire) — 12/14/12 — MarketResearch.com has announced the addition of the report "" to their product offering.The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimension has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travellers provided by geo-social marketing to target them more accurately. At the same time, consumer