Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media Are Winning the Mobile Display Game

Q2 Mobile Rich Media Monitor Report Reveals Native Ad Formats and Social Rich Media Are Winning the Mobile Display Game

CAMBRIDGE, MA — (Marketwired) — 08/28/13 — Native and Social Rich Media ads are, by a high margin, the best performing mobile display advertising formats according to new findings from -s quarterly Mobile Rich Media Monitor Report.Celtra conducted a study looking into two key performance metrics of mobile expandable banner ads across different formats and types of media suppliers, and compared them with desktop display ads. The study shows a clear correlation between performance of the ads,

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