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Home»Posts tagged with»sublimeskinz

Measurement of Viewability Continues to Rise Though Inconsistencies and Limitations Remain

By Publisher on June 13, 2016   Internet, Picture Gallery  

Measurement of Viewability Continues to Rise Though Inconsistencies and Limitations Remain

New Sublime Skinz Study Confirms Increasing Commercial Use of Viewability but Also Reveals Measurement Shortcomings Including Failure to Incorporate Non-Standard Ad Units and a Lack of More Robust Brand Metrics

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