Unique API integration enables real-time two-way dataflow between Proteus and multiple DSPs Architecture modelled on Bloomberg & FX financial trading platforms Platform evaluates billions of audience interactions daily
NEW YORK CITY, NEW YORK and LONDON, UNITED KINGDOM and TORONTO, ONTARIO — (Marketwired) — 09/25/14 — The Exchange Lab, the world–s largest programmatic digital media marketplace, today announces an integration with Turn, industry leading marketing software and analytics platform, to strengthen its global technology platform proposition to marketers.The relationship will allow marketers to take advantage of Turn–s ecosystem, which makes over 100 billion advertising interactions, analyses ov