Maxifier Partners With Advance Digital to Deliver Programmatic Optimization Strategy
Maxifier Meets Growing Demand for Viewability, Helps One of the Largest News and Information Groups Improve Performance and Achieve Advertiser Goals
GumGum to Introduce New Viewability Metric to Its Display Ad Platform
New Data From MRC-Accredited Viewability Provider DoubleVerify Confirms GumGum-s In-Screen and In-Image Ads Are Among the Most Viewable on the Internet
Integral Ad Science Receives MRC Accreditation for Viewability Product
NEW YORK, NY — (Marketwired) — 11/25/13 — (), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it has received Media Rating Council (MRC) accreditation for its viewability product, which includes real-time, impression-level fraud detection and prevention solutions. The MRC is a nonprofit industry association whose goal is to ensure measurement services are valid, reliable, and effective.MRC accreditation certifi
Integral Ad Science Releases Its Q1-Q2 2013 Semiannual Review and Analysis of Media Quality Across the Display Ad Industry
Report Showcases the Impact of Fraud, Viewability, Page Clutter, Ad Collisions and Other Variables on Advertising Effectiveness
VideoHub Launches New Quality Score for Video Advertising
Patent-Pending eQ(TM) Score Provides a Baseline for Marketers and Publishers Wanting to Assess the Value of Video Advertising
AdSafe Media Rebrands as Integral Ad Science
Unveils Industry-s First Ever True Advertising Quality (TRAQ) Score, Empowering Advertisers and Publishers to Target Higher Quality Media Environments, Greatly Improving Results and Eliminating Significant Waste