Viewable Impressions + Cross-Domain iFrames: What You Need to Know Now
C3 Metrics to Hold Viewable Impression Advisory Webinar on Tuesday, December 4th
Viewable Conversions(TM) — “The Elephant in the Room” Webinar Hosted by C3 Metrics on Tuesday, September 25th
NEW YORK, NY — (Marketwire) — 09/20/12 — , the leader in viewable impression technology, viewable impressions through an iFrame and advertising attribution, today announced that it will host a webinar on Viewable Conversions, led by Jeff Greenfield, Co-Founder and COO of C3 Metrics, on Tuesday, September 25, 2012 at 1:00-1:30 p.m. ET.Parallel reporting standards for viewable impressions begin Q1 2013. Unfortunately, even with viewable impressions, unviewed display ads will continue to set co
Viewable Impression Standards Arrive: Click-Through Rates 179% Higher Than Reported
Report Underscores Importance of Moving Toward Viewable Impression Data for Display Measurement Accuracy and Attribution Modeling Source Data in 2012