Integral Ad Science–s Video Viewability Targeting Technology Now Available Through Turn
NEW YORK, NY — (Marketwired) — 06/29/16 — (IAS), the leader in quantifying digital media quality, today announced that independent omni-channel ad tech company, , has added IAS–s pre-bid video viewability targeting to its platform. Turn customers now have access to IAS–s diverse, data-rich targeting technology, allowing them to efficiently and accurately target video ads based on how likely they are to be in view.In March 2016, predicted US digital video ad spend will exceed $11 billion