LONDON, UNITED KINGDOM — (Marketwire) — 04/23/12 — This document corrects and replaces the release that was sent April 23, 2012 at 11:24 AM ET. The hyperlinks have been updated.
giffgaff, the mobile network that offers competitively priced , is launching its own pop up shop. Opening today (Monday 23rd April), for one week only, customers will be able to exchange earned points with a variety of giffgaff branded products.
The pop up shop will offer giffgaff customers a selection of bespoke products available at competitive -prices- to engage with what currently appeals to their customers – which customers can then -pay- for using their payback points. In addition to the PAYG pricing structure, community members are sent a card to welcome them to the family.
The will offer products based on past customer suggestions, alongside ideas that giffgaff believe will benefit their customers. Products available at the pop up shop will include a giffgaff branded hoodie, giffgaff branded mini speakers, giffgaff branded iPhone cover and a giffgaff branded soft shell jacket. As giffgaff is keen to assess what products and price points appeal to giffgaff customers, a questionnaire and a poll will be carried out to gather as much customer input as possible.
Available for one week only, there will be a limit on how many products can be exchanged. giffgaff will offer one product per person to ensure that everyone gets the same opportunity to get their branded product, which is ordered in advance.
Once customers have made their selections they can see if their points add up and fill in the details to match their account information. There will be no cash or credit/debit card payment as all transactions will be carried out through giffgaff-s point exchange system. In addition, there will be no delivery charge on products ordered from the shop.
The aim of the pop up shop is to garner current customer interest and expectation and to develop something more permanent and tangible for the future.
A spokesperson for giffgaff commented: “We are really pleased to see how previous ventures have brought us closer to the customer and expect our pop up shop to be a valuable measure of what our customers need and want. We think our customers will love paying with points and enjoy the swapping process. If the shop becomes something more permanent, customers will be happy to learn that they will have opportunity to swap, and swap again!”
Notes to editors
What is giffgaff?
Contacts:
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020 7260 2700
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