CAMBRIDGE, MA — (Marketwire) — 09/20/12 — , the industry leader for rich media advertising and analytics across mobile devices, today announced its AdCreator platform has won MassTLC-s Innovative Mobile Technology of the Year Award. AdCreator provides advertisers with a brilliantly simple rich media ad production and delivery platform that offers a superior consumer experience. AdCreator, which is used by agencies, publishers and ad networks in more than 20 countries, is the only complete, sdk agnostic, mobile ad creation platform for building, trafficking and tracking effective rich media mobile advertisements.
MassTLC recognized Celtra-s for creating the first solution for brands to create customizable rich media Facebook Page posts — . The approach Celtra has developed is the best way for brands to engage with consumers on Facebook. The HTML5 rich media units are tailored for Facebook-s mobile audience and take advantage of the unique capabilities of smartphones and tablets such as touch, gyroscopic features and location-awareness.
“Rich Media Post brought rich media advertising experiences into the Facebook mobile environment and has delivered an unprecedented level of user engagement,” said Mihael Mikek, founder and CEO at Celtra. “Beyond highlighting the importance of facilitating brand interactions on Facebook, this award gives further merit to the importance of ubiquitous digital advertising solutions in today-s increasingly mobile world. With AdCreator, we not only offer a way to create Facebook Rich Media Posts that work seamlessly across major mobile platforms — we also offer the ability to build beautiful rich media ads that leverage Twitter, Foursquare and Instagram. No one else in the industry can do this.”
More than 600 technology executives, entrepreneurs, investors and students packed Boston-s Renaissance Hotel-s ballroom Thursday, September 13, 2012 to celebrate the presentation of the 2012 MassTLC Leadership Awards. A committee of more than 40 industry executives, thought leaders and media were involved with the selection process for the nominees and determined the winners. For a full list of finalists and recipients in each category, please visit
For more information on AdCreator, please visit:
The Mass Technology Leadership Council (MassTLC) is the region-s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC-s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. With a membership of 500 companies and growing, MassTLC is a vibrant tech community that serves its members in a myriad of ways including:
Organizing and running active cluster communities including Big Data, Cloud, Mobile, Software Development, Energy, Healthcare, Robotics and Digital Games
Hosting Boston-s most exciting annual tech event, the MassTLC Innovation unConference
Shining the spotlight on leaders in tech with an Annual Awards Program
Supporting workforce development where you need it most
Connecting companies with policy leaders
Celebrating the technologies and leaders of the region
For more information on MassTLC visit
Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 18 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra-s unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at or @CeltraMobile on Twitter.
Celtra is headquartered in Cambridge (MA), with offices in New York City, Chicago, Los Angeles, London (UK), and Ljubljana (SI).
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