PORTLAND, OR — (Marketwire) — 01/08/13 — Janrain, the leading provider of user management solutions for the social web, today reported that for the first time in eight consecutive quarters, the percentage of consumers logging into all websites using the Janrain User Management Platform (JUMP) with their Facebook identity decreased from the previous quarter in Q4 2012. Meantime, Google-s share of social logins increased more than 5%.
Facebook maintains its leadership position, but no longer accounts for more than 50% of logins, dropping in popularity from 54% to 49%.
Google-s share increases from 25% to 31%.
On some B2B sites, as much as 80% of logins were accomplished using a LinkedIn identity.
Report includes updated trends for most popular social login providers per top vertical segments including retail, entertainment and gaming, music and consumer brands.
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Samsung and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit and follow @janrain.
Jeff Denenholz
VOXUS PR
206-437-9810
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