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Ericsson provides Softbank Mobile with Smart Services Routers

STOCKHOLM, SWEDEN — (Marketwire) — 02/22/13 —

* Japan-s SOFTBANK MOBILE to implement Ericsson-s SSR 8000 family of
Smart
Services Routers as its main Evolved Packet Core (EPC) packet gateway
node

* SSR 8000 family of Smart Services Routers enables operators to meet the
latest network requirements for performance, smartness, simplicity and
reliability

* Subscribers will experience benefits such as faster data speeds and a
superior user experience

Japan already leads the world in terms of average mobile traffic per user,
and
its contribution to data traffic will only increase as time goes by. Very
high
smartphone penetration is resulting in increased demand for network
quality,
which a recent Ericsson (NASDAQ: ERIC) ConsumerLab study confirmed is a
central
factor in ensuring a positive smartphone user experience and hence customer
loyalty.

To secure network quality despite the high load caused by the data
explosion,
Japan-s SOFTBANK MOBILE has selected to implement Ericsson-s SSR 8000
family of
Smart Services Routers as its main Evolved Packet Core (EPC) packet gateway
node. Part of Ericsson-s 4th-Generation IP Networking portfolio, the SSR
8000
family of Smart Services Routers enables operators to meet the latest
network
requirements for performance, smartness, simplicity and reliability.

Junichi Miyakawa, Executive Vice President, Director & CTO of SOFTBANK
MOBILE
Corp., says: “The data volume explosion is particularly evident in Japan,
where
we have densely populated cities with users who are early adopters of
technology. We are implementing the most appropriate equipment to ensure
that we
have the network capacity required to deliver the best possible user
experience,
and the SSR 8000 family of products is a highly scalable solution.”

Jan Signell, President of Ericsson Japan K.K., says: “We have a great
working
relationship with SOFTBANK MOBILE as its sole supplier of core network and
packet network equipment, and we-re very happy to be able to continue to
supply
the equipment it needs to meet its subscribers- demands. The data explosion
is
both an opportunity and a challenge, and we-re committed to ensuring that
it
benefits everyone.”

Internet services are playing an increasingly essential role in daily life.
People use their phones not only for communicating and socializing with
each
other, but also for Wi-Fi tethering, as NFC keys, train passes, to exchange
electronic business cards, as e-book readers, and even to watch TV. The
smartphone has placed the internet in the palms of people-s hands and
enabled
new revenue opportunities for operators.

The Ericsson SSR 8000 family of Smart Services Routers can scale to meet
the
bandwidth needs of even the most demanding applications and allow operators
to
keep up with the ever-growing number of connected devices. As a
consolidated
platform for both fixed- and mobile network applications, Smart Services
Routers
make convergence a reality – thereby simplifying operations and reducing
cost of
ownership.

NOTES TO EDITORS

Photo of Ericsson SSR 8020 Family:

Smartphone Usage Experience:

Ericsson Mobility Report (Nov 2012):

Ericsson SSR 8000 family:

SOFTBANK MOBILE deploys 900MHz Evolved HSPA network (Mar 22, 2012):

Softbank Mobile and Ericsson demonstrate new LTE feature to improve cell-
edge
data rate (Jul 29, 2011):

Improved mobile data access for Japanese users (Nov 5, 2010):

Japan-s SOFTBANK MOBILE chooses Ericsson mobile broadband solution (Aug
2, 2010):

Download high-resolution photos and broadcast-quality video at

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2.5 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company-s
net
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

Ericsson provides Softbank Mobile with Smart Services Routers:

This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
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(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

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