SCOTTSDALE, AZ — (Marketwired) — 08/05/13 — , the leading provider of , today announced the appointment of three top executives: Peter Charness, President; Nancy Terzolani, SVP Client Experience; and Larry Negrich, Vice President of Marketing. With years of industry experience at leading companies including JDA Software, Manthan Solutions, Experian, Merkle, Inc., Microsoft, and Avnet, these executives are joining the nGage Labs to lead the company in its next phase of growth.
“nGage Labs has emerged as one of the leading thinkers in developing new capabilities to enable the personalized shopping experience. We-re perpetually seeking to attract talented and gifted individuals to lead our business as our innovations continue to gain momentum in the market,” said Rod Ford, CEO, nGage Labs. “We have a strong focus on new science and innovation around our platform, enhancing the customer engagement experience, and leveraging marketing and public relationships to share our thought leadership with the market. I am pleased to welcome these proven performers to the nGage Labs team to lead our growing company forward.”
As President, Peter is tasked with guiding product development direction to fully leverage technologies and accelerate delivery of shopper engagement solutions; for overseeing customer implementations; and for guiding the operations at nGage Labs. Peter brings extensive experience with all types of software and business solutions, with over 30 years experience driving success in both retail and technology companies. Prior to nGage Labs Peter led the successful growth of two innovative retail-focused analytics companies: Manthan Systems and SilkOakSolutions.
Peter also served as Sr. VP of Global Marketing and Chief Product Officer for JDA Software where he led the functional direction and strategic advancement of JDA Portfolio. This comprehensive collection of over 45 best in class products help retailers and their suppliers maximize their inventory investment while improving revenues, efficiency and customer focus.
As a former Vice President of Logistics and Technology for a major Canadian specialty chain, Charness oversaw the implementation of world-class supply chain programs. He has also had executive responsibility for store operations, merchandise planning and control, replenishment, POS, warehouses and distribution centers for various retail organizations.
“Peter Charness- executive experience at leading teams to develop breakthrough products at industry-leading companies, such as JDA Software and Manthan Systems is an invaluable asset to nGage Labs,” said Rod Ford, CEO. “He has an impressive history of bringing new ideas to market. We value his experience and leadership to guide our growth in the fast-growing shopper engagement solutions market.”
“The retail industry has struggled to leverage the full potential of mobile to achieve measurable business goals,” said Charness. “NGage Labs is leading in shopper engagement solutions featuring new mobile technologies for retailers by leveraging the strengths of mobile. We will be able to help retailers blunt the -Amazon Effect- and to leverage the advantages a retail chain with physical store offers.”
As a key member of the nGage Labs executive team, Nancy will be responsible for growing nGage Labs professional services team and will oversee all services-related strategy and initiatives. As SVP of Client Experience, Nancy is responsible for overseeing the client facing teams, supporting growth and development within new and existing business, and ultimately ensuring overall satisfaction with nGage Labs. Nancy brings over 20 years of CRM, data management, analytics, and business development experience to the team from the perspective of both the retailer and the service provider. Prior to nGage Labs, Nancy held client leadership responsibilities within the retail vertical at both Merkle and Experian as well as held marketing management positions at JC Whitney, Spiegel, Crate & Barrel, and Barrie Pace.
“It-s rare to find an executive with the depth and breadth of retail client experience that Nancy brings to nGage Labs,” said Ford. “She has worked on both the client marketing side as well as the service provider side of the industry, working with some of the largest retail brands in North America. Her unique combination of experience along with intimate knowledge of retail operations will serve her well as she builds out our Client Engagement Experience.”
As Vice President of Marketing at nGage Labs, Larry is responsible for overseeing and driving nGage Labs marketing organization and initiatives. Larry brings over 20 years of enterprise software, marketing, and business development experience to the team. Prior to nGage Labs, Larry had marketing leadership responsibilities at leading enterprise software companies including Microsoft, JDA Software, and Avnet Technology Solutions.
“Larry brings to nGage Labs a unique blend of retail solutions subject matter expertise and a track record of successfully building brands and marketing organizations that deliver results,” said Ford. “As we look to significantly increase our brand awareness in the market, Larry brings the marketing executive characteristics we need to support our goal of being the thought leader in the shopper engagement solutions market.”
, Inc. () provides in-store shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers directly via the customer-s mobile device and interactive smart displays. Using a proprietary mobile-enabled cloud platform, in-store location technologies, and dynamic real-time purchase propensity analytics, retailers can finally deliver a customized, personalized, and enriched shopping experience. This enriched shopping experience means that shoppers stay longer, buy more, and increase store visits. For more information, visit .
Follow nGage Labs on Twitter: @nGageLabs
Visit the for discussions on in-store engagement & shopper engagement technologies
Connect with or
nGage Labs, Inc.
Larry Negrich
VP, Marketing
480.264.7779
You must be logged in to post a comment Login