Home » Internet » Worldwide Personal&Entry Level Storage Market Sees Strong Shipment Increase in the Third Quarter of 2014, According to IDC

Worldwide Personal&Entry Level Storage Market Sees Strong Shipment Increase in the Third Quarter of 2014, According to IDC

.2014 – The worldwide personal and entry-level storage (PELS) market was up by 4.8% year over year with almost 19 million units shipped in the third quarter of 2014 (3Q14), according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker. Shipment values declined -0.3% year over year to $1.6 billion.
“The personal and entry-level storage market showed strong shipment growth in the third quarter of 2014 with 18.8 million units shipped,” said Jingwen Li, Research Analyst, Storage Systems. “Both the personal and entry-level portion of the market contributed to this growth. The personal storage segment saw good growth in the higher capacity portable devices as well as personal cloud devices. With the former, consumers are looking for ways to expand their storage and backup options beyond their laptops, while the latter, along with mobile devices, address the storage and file sharing needs of an entire household. The entry-level segment saw strong growth in higher bay products (6-12 bays) as vendors introduce higher capacity offerings with more enterprise level features at a more SMB-friendly cost.” 
HDD vendors continued to increase their share in PELS units shipped, gaining 1.5 percentage points year over year to grow to 78.7% market share. Although the entry-level storage market continued to be dominated by the mainstream non-HDD vendors, with 50.6% unit shipment market share, their market share continued to shrink by 14.5 points year over year.
Market Highlights
The entry-level storage market continued to experience significant growth in unit shipments this quarter, up by 15.1% year over year, based primarily on the 4-bay market. The entry-level market continued to see strong growth in the higher bay devices (6, 8, and 12 bays), which saw units shipped grow by 35.7% year over year.
In 3Q14 the personal storage market saw growth for dual-bay products, where unit shipments were up by 7.1% year over year. Single-bay personal storage devices continued to remain the most popular choice, representing 97.5% of the personal storage units shipped in 3Q14.
Personal storage represents 98.9% of the PELS unit shipped and 87.2% of the shipment value in 3Q14.
Technology Highlights
Form Factor – The 3.5″ form factor experienced a decline of -7.1% year over year in units shipped, while the 2.5″ form factor saw units shipped up 8% year over year. The more portable 2.5″ form factor continued to encroach into the market space of the 3.5″ form factor, with 3.5″ losing 2.4 percentage points of unit market share year over year in 3Q14.
Capacity Range – End users continue to migrate to higher capacity points to meet their storage needs. In the 3.5″ personal storage market, 2 terabyte (TB) devices represented 41.6% of unit shipments in the quarter. For the 2.5″ personal storage market, 1TB devices captured 60.7% market share. For the entry-level market, capacity ranges are more varied due to multiple bays and vendors– ability to partially populate devices. However, 4TB devices hold the most market share with 23.4% of units shipped.
Interface – USB continued to be the interface of choice for the PELS market. Its units shipped were up by 4.7% year over year this quarter. Ethernet remained the interface of choice for the entry-level market, capturing 94.8% of market share. Thunderbolt continued to ramp up, posting a year-over-year shipment growth rate of 7.3%, albeit off a very small base.
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The PELS market includes storage products and solutions with a single bay through twelve bay configurations that are manufactured and marketed for individuals, small offices/home offices, and small businesses.
IDC defines Personal Storage as having 1-2 bays and Entry-Level Storage as having 3-12 bays.
IDC defines an HDD vendor as a vendor who manufactures their own hard disk drive, in addition to branded external storage.
IDC defines a Mainstream non-HDD vendor as a major PELS vendor who does not manufacture its own hard disk drives.
Data for the PELS market is reported for calendar periods.
For more information about IDC–s Worldwide Quarterly Personal and Entry Level Storage Tracker, please contact Liz Conner (lconner@idc.com) and Jingwen Li (jli@idc.com).
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC–s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of [url=http://www.idg.com]IDG[/url], the world–s leading technology media, research, and events company. You can learn more about IDC by visiting [url=http://www.idc.com/]www.idc.com[/url].

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