PORTLAND, OR — (Marketwired) — 11/20/14 — Lytics (), the pioneer in adaptive digital marketing, today announced that , a leading UK-based taxi booking service that aggregates cab rates to find the best prices for riders, has chosen Lytics to better connect with its customers, accelerate ROI and adopt a new way of marketing as it expands its service into new cities across the UK.
Minicabster started in 2011 as a resource for young, tech-savvy Londoners to quickly and reliably get around town with convenience and affordability. The service gathers competitive quotes from local minicab operators based on price, star rating or distance from pickup location. It then allows users to pay for and book a cab directly from laptops or smartphones. Once the ride is complete, customers can rate cab drivers based on their overall experience and service.
The taxi industry faces stiff competition, particularly in London and other cities where demand for public transportation and ridesharing services continues to grow. Price-conscious young consumers in particular, rely heavily on efficient and affordable transportation to navigate through city life but often consider cab companies to be outdated, inconvenient and expensive.
“By allowing us to use data to drive better marketing decisions, the Lytics marketing activation platform has given us a competitive edge,” said Luiz Albuquerque, digital marketing manager, Minicabster. “Within a few days, we integrated customer data into Lytics and using SmartSuggest, we launched a targeted re-engagement campaign which resulted in an 83 percent increase in the number of cab bookings through Facebook alone. Having Lytics is like having a data scientist on our team. I have two words to describe Lytics: amazing stuff.”
Minicabster used Lytics to understand how to best identify the behavioral characteristics of its regular, dormant and prospective customers. Within minutes of deploying Lytics, the company was able to segment its customer data to identify specific behavioral traits of the people that were most likely to engage with the brand, target them with personalized offers and increase bookings and retention.
“We are excited to help Minicabster extend its mission of providing safe and affordable transportation for its customers,” said James McDermott, CEO and co-founder, Lytics. “The Lytics marketing activation platform makes it easy for Minicabster to use data to improve marketing performance and provide its customers with the best experience possible.”
Lytics is a SaaS-based platform that integrates machine learning and data science to equip marketers with insight on how to interact with consumers across all digital touchpoints. Within minutes, Lytics can identify customer interactions and predict how to best target those customers based on their individual interests. For more information, visit .
Minicabster (formerly known as Anycabs) began life in 2011, and has since been helping thousands of people get from A to B around the UK. Since its launch, Minicabster has given a new lease of life to the minicab industry — bringing it online and into the 21st century. If you need a minicab, simply enter your journey details into our website or free app for iPhone or Android. Instead of only getting a quote from one company, Minicabster gathers quotes from several minicab operators in your area.
Lytics, the pioneer of adaptive digital marketing, provides a marketing activation platform that integrates all touch points, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to best target audiences across web, mobile, email and social. In a world where connected consumers evolve faster than traditional marketing, Lytics goes beyond the usual analytics and insights to action. Through machine learning, its cloud-based software predicts new SmartAudience segments and suggests opportunities to marketers to adapt their tactics in real-time — no matter what combination of marketing applications they–re using — to stay ahead of consumer preferences. By unifying and activating audience data, Lytics anticipates trends and enables creative ideas to come to life, putting an end to generic campaigns. 1:1 marketing is finally within reach. Customer-centric companies including Condé Nast, The Clymb and DIRECTV take advantage of the data science and predictive analytics built into the Lytics platform to supercharge brand loyalty, improve conversion rates, increase customer lifetime value and drive revenue growth.
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Joe Franscella
Bhava Communications for Lytics
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