LONDON, UNITED KINGDOM — (Marketwired) — 01/15/15 — Customer service can significantly contribute to business growth when aligned with marketing and sales and adequately supported with training and technology, according to the latest research from , a global marketing research and advisory firm serving more than 55,000 marketing executives. The research examines customer service success factors and provides guidelines for improving business processes, including selecting technologies that can improve customer engagement. A vendor profile and case study are part of the research. Download .
“Customer service is one of the most public-facing functions in any organization. Yet contact centres — where most customer interactions occur — often lack the resources to manage increasing complexity and market expectations,” said , Vice President of Research at Demand Metric. “Agents must communicate across multiple channels with customers who are well-informed and often demanding. Providing them with relevant information filtered by role, screen activity, experience and expertise makes sense. Exceeding customer expectations can be a point of differentiation that delivers competitive advantage.”
Demand Metric–s research shows that deploying applications that simplify information access and sharing among customer service, marketing and sales improves the performance of each. “All of these stakeholders benefit from happier customers,” Price added.
” immediately delivers accurate, complete information to customer service representatives because that–s what customers expect,” said , Senior Vice President, North America. “SupportPoint Cloud measurably improves and confidence by reducing information complexity, providing role-based step-by-step guidance, and connecting customer care, sales and marketing teams. This improves customer engagement, strengthening customer and interdepartmental relationships.”
Panviva SupportPoint Cloud software provides users with workflow navigation and instant access to the exact information, applications, and communication they need all in one place and accessed through a simple interface. The cloud-based solution is a fully-managed, subscription-based service for rapid implementation at lower cost. Innovative customers in banking, business process outsourcing, healthcare, insurance, and other information intensive industries use SupportPoint Cloud to optimize business performance. There are more than 190,000 SupportPoint Cloud users in 40 countries.
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Demand Metric is a global marketing research & advisory firm serving a membership community of more than 55,000 marketing professionals, CEOs, and business owners with advisory services, research & benchmarking reports, consulting methodologies, training workshops & courses, and a library of practical tools and templates.
Peter Sutton
Sales Director, EMEA
Panviva
+44 (0)7939961446
Chas Kielt
Corporate Communications
On Demand Marketing and Influencer Relations
+011 617.833.3649
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