SAN FRANCISCO, CA — (Marketwired) — 03/10/15 — , provider of the first scale-out database designed to meet the needs of fast growing e-commerce sites, today revealed the results of the consumer survey: 2014 Holiday Shopping Season Trends. With more than 200 respondents, the results identified consumers– shopping habits during the holiday season.
Cyber Monday–s popularity grew while Black Friday–s continued to decline in 2014. According to , Cyber Monday sales grew 8.5 percent for the 24-hour period, solidifying its leadership as the largest online shopping day of the year.
43 percent of consumers experienced performance issues over the recent holiday shopping season, and 64 percent of those left the website while almost 30 percent turned to another vendor. This data further validates the findings of Clustrix–s last report, , which found almost 50 percent of respondents would leave a website if it had slowly loading pages. Lost business is the top reason e-commerce businesses need to ensure their websites are fully equipped to handle traffic spikes. In the United States, the average order value (AOV) for PC orders this year was $128.24, for tablet orders was $121.49, and for smartphone orders was $99.61, as reported by .
“With a potential lost revenue of , e-commerce businesses simply cannot afford slow downs or downtime,” said Mike Azevedo, CEO of Clustrix. “Once a customer leaves because the site is slow, they never come back. This survey highlights just how mission-critical speed and uptime are for fast growing e-commerce merchants.”
The Clustrix mission is to make sure ecommerce sites never slow down or crash. ClustrixDB Version 6.0 delivers up to a five-time increase in Magento throughput, resulting in a highly responsive and always-on shopping experience throughout peak periods. Similar performance improvements are enjoyed on other e-commerce platforms as well. ClustrixDB–s built-in fault tolerance and high availability capabilities ensure zero downtime and continuous processing of e-commerce transactions even during hardware failures, both on premise and in the cloud.
Additional key findings from Clustrix–s survey, conducted in January 2015, include:
Not only did nearly half (48 percent) of consumers shop online instead of in store on Black Friday, they also prefer to shop online all year long (62 percent)
The vast majority of consumers (87 percent) are more likely to buy an item because it is on sale; 11 percent say they–d buy an item just because it was on sale
47 percent consumers shopped via mobile devices over the holiday season; 90 percent shopped via laptop or desktop computer
The majority of consumers (74 percent) said that better shipping rates would influence their purchase decisions on Cyber Monday
To download a free copy of 2014 Holiday Shopping Season Trends, visit
For more information about ClustrixDB, the e-commerce database, visit
Clustrix provides the leading scale-out SQL database engineered for the cloud and the first database built specifically to meet the unique growth, performance and availability demands of today–s e-commerce sites. With ClustrixDB, you can build business critical applications that support massive transactional volume and real-time reporting of business performance metrics. ClustrixDB delivers more than one trillion transactions per month for customers including AOL, Flipkart, MakeMyTrip, nomorerack, Photobox, Rakuten, Symantec, and Twoo.com.
Headquartered in San Francisco, Clustrix is funded by HighBar Partners, Sequoia Capital, U.S. Venture Partners, Don Listwin, and ATA Ventures. ClustrixDB is available in software that runs on commodity hardware and on any cloud. Visit to learn more.
Clustrix is trademarked in the U.S. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.
Michelle Dailey for Clustrix
LEWIS PR
415-432-2458
You must be logged in to post a comment Login