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The Backplane & SkyGrid Team Up to Launch the First Backplane

SILICON VALLEY, CA — (Marketwire) — 07/26/11 — The Backplane and SkyGrid announced today that they have teamed up to give millions of users an easier way to stay up to date on their favorite entertainers and public figures. Now with just one tap people can follow a Backplane, which is a constantly updating stream of the newest videos, social media updates, and breaking news. The combination of Backplanes joined with SkyGrid-s powerful following technology gives users a truly unique experience.

“Backplanes offer such a simple way to follow everything you care about,” said Kevin Pomplun, SkyGrid-s CEO. “Now when you hear one of your favorite entertainers is announcing a new event, with just one tap you are able to see everything from her, her fans, and breaking news around that entertainer.”

“Teaming up with SkyGrid enables our users to follow the interests they love in one combined stream,” said Matthew Michelsen, The Backplane-s CEO.

With SkyGrid-s ease of use, high quality content, and real-time streams, Backplanes offer a unique, exciting, and new way for people to stay up to date on the interests they care about.

Since SkyGrid-s launch on the iPad in the spring of 2010, SkyGrid has become the #1 most used service in its category, #1 in customer ratings, and now the #1 way to follow your interests. After being featured on the homepage of the iPad for launch, SkyGrid was later featured on iPhone, and soon after featured on Google-s Android.

Users can add their Backplanes with the free SkyGrid App available for iPad & iPhone here .

About SkyGrid
SkyGrid keeps people up to date on the interests they care about. The SkyGrid platform provides web-scale infrastructure to help people connect with what they are passionate about. SkyGrid has headquarters in Silicon Valley, and investors include RRE Ventures, BlackRock, Jeff Bezos- Bezos Expeditions, Draper Fisher Jurvetson, and Esther Dyson. For information please visit .

About The Backplane
The Backplane is a communities platform for influencers focused on creating technology around deep fan interaction and exclusive content. The Backplane is launching with the web-s largest and most hardcore fan community, Lady Gaga-s “Little Monsters.”

Press Contacts:
SkyGrid PR
April Souvannarith
(408) 731-9494

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