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Intershop Customer Bunzl to Present Digitalization Project at B2B Online in Amsterdam

• 7-8 December, Mövenpick Hotel, Amsterdam

Amsterdam, Netherlands, 6 December 2016 – Intershop customer Bunzl is one of the key speakers at this year’s B2B Online event, which will take place on 7-8 December, 2016 in the Mövenpick Hotel, Amsterdam. Stephan Lucke, IT Director at multinational distribution specialist Bunzl, will share insights into the company’s recent B2B commerce project with Intershop. He will discuss lessons learned, future plans, and give hands-on advice on how to plan and complete a successful digitalization project.

Intershop experts will be available at the event to explain why an e-commerce platform should be the cornerstone of every B2B company’s growth strategy. Pursuing a forward-looking digitalization agenda is increasingly enabling B2B organizations to transform their business models, expand outside their traditional markets and enable operational innovation, as evidenced by Intershop’s latest research report, “Taking the fast track into the digital future of B2B commerce”. According to the report, four in 10 organizations surveyed claimed that digitalization has completely changed their business models, with 43 percent selling to customers that would not buy from them before. Forty-four percent said they were generating more total sales.

The B2B Online Conference is the digital marketing and e-commerce event for manufacturers and distributors. It will bring together over 200 senior practitioners to discuss solutions to all their digital transformation challenges. Through intimate, small-group formats, participants can learn how the top B2B companies in the world are planning, executing and achieving true digital transformation to improve online engagement. For more information, visit http://www.intershop.com/event-details/b2b-online.

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