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PulsePoint to Sponsor Web 2.0 Summit in San Francisco, October 17-19

NEW YORK, NY — (Marketwire) — 10/13/11 — , a digital media technology company, announced today its role as supporting sponsor of the eighth annual in San Francisco, CA on October 17-19. Co-produced by O-Reilly Media and UBM TechWeb, in association with Federated Media, the summit is designed to bring together intelligent, innovative leaders of the Internet and media industries to debate and discuss leading business strategies.

PulsePoint, a new company recently created out of the merger of CONTEXTWEB and Datran Media, delivers the first technology platform for brands that want to see and reach their most engaged target audiences across digital channels. PulsePoint-s core capabilities directly map to the theme of the Web 2.0 Summit, “The Data Frame.” PulsePoint integrates serving, monitoring, reporting and optimization across display, social, mobile, video and email. It also provides marketers with the unique ability to learn from user engagements on one digital channel and leverage those insights to inform and predict engagements in other channels — all in real-time and at scale.

Speakers at this year-s Web 2.0 Summit include influential senior-level executives, entrepreneurial innovators, technologists, financiers, analysts and pundits from leading companies including Dell, eBay, foursquare, LinkedIn, Microsoft, PepsiCo, Quora, Twitter, Zynga and others.

PulsePoint-s Web 2.0 Dinner will take place on Tuesday evening, October 18 at 7:30pm. For more information on the event and/or to meet with the team onsite, please contact .

Copyright ©2011 PulsePoint, Inc. All Rights Reserved.

is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint-s holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company-s real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit .

is an exclusive, intimate gathering of the Internet elite to create a dialogue examining the future of the Web. The Summit gathers the biggest newsmakers in the Internet economy and provides the platform for critical industry-shaping conversations to take place. This annual three-day conference occurs in San Francisco and features influential keynotes and speakers including major founders, CEOs and government leaders. Web 2.0 Summit is co-produced between , . and . The main stage program is curated by John Battelle, founder & Executive Chairman, Federated Media Publishing, and co-hosted by Tim O-Reilly, founder & CEO, O-Reilly Media, Inc. For more information, please visit — . To follow and join the conversation, use hashtag #w2s.

Carla Vicens Rudder
blast! PR for Datran Media
919-833-9975 x 7003

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