Ericsson Sets Tone for New Music Trends in Project with Avicii

STOCKHOLM, SWEDEN — (Marketwire) — 01/08/13 –* Briefing to announce project and introduce special guest Ash at
Ericsson
booth number 13638 at Central Hall 15:00 PST* Ericsson and super DJ and producer Avicii to create the world-s first
crowd-sourced hit song, beginning with call-to-action for fans to
contribute
sounds starting January 9* Case study shows music industry in forefront of new business models and
collaborative environment in the Networked SocietyEricsson (NASDAQ: ERIC)