Fiksu and Groupon Expand Partnership to Support Global App Marketing Strategy

BOSTON, MA — (Marketwired) — 08/06/13 — , Inc. (), developer of the award-winning , has announced an exclusive, global partnership with (), the global leader in local commerce, to market Groupon-s mobile applications worldwide. The partnership names Fiksu as the exclusive app marketing platform for Groupon-s acceleration into local markets throughout EMEA and APAC, building on a three-year relationship that has seen Groupon add millions of North American app users."Fiksu looks forward

Apsalar-s Demand-Side Platform Available and Out of Beta; Targeted Advertising Uses 1st Party Data on Over 700 Million Mobile Users

Apsalar-s Demand-Side Platform Available and Out of Beta; Targeted Advertising Uses 1st Party Data on Over 700 Million Mobile Users

SAN FRANCISCO, CA — (Marketwired) — 07/10/13 — Apsalar, a leading mobile advertising and analytics company, today announced the official public launch of their Demand-Side Platform (DSP), which is now widely available and out of private beta.Marketers and agencies looking to run high-ROI mobile ads for their apps can use Apsalar-s data-powered advertising platform to acquire and retarget high value users across over 70 networks and real-time bidding (RTB) exchanges via mobile apps and mobile

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