The Trade Desk Taps Media Marketing Veteran Gabe Greenberg to Head Advanced TV Division

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The Trade Desk Taps Media Marketing Veteran Gabe Greenberg to Head Advanced TV Division

LOS ANGELES, CA — (Marketwired) — 12/12/14 — , a leading demand-side platform in advertising technology–s $5 billion real-time bidding industry, today announced that Gabe Greenberg has joined the company as general manager of its Advanced TV division. In this role, Greenberg will be responsible for the development and expansion of The Trade Desk–s advanced television and programmatic television strategy, empowering clients to place buys for television inventory."We are delighted to we

Apsalar-s Demand-Side Platform Available and Out of Beta; Targeted Advertising Uses 1st Party Data on Over 700 Million Mobile Users

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Apsalar-s Demand-Side Platform Available and Out of Beta; Targeted Advertising Uses 1st Party Data on Over 700 Million Mobile Users

SAN FRANCISCO, CA — (Marketwired) — 07/10/13 — Apsalar, a leading mobile advertising and analytics company, today announced the official public launch of their Demand-Side Platform (DSP), which is now widely available and out of private beta.Marketers and agencies looking to run high-ROI mobile ads for their apps can use Apsalar-s data-powered advertising platform to acquire and retarget high value users across over 70 networks and real-time bidding (RTB) exchanges via mobile apps and mobile