New B2B Report Highlights Latest Lead Generation Trends

New B2B Report Highlights Latest Lead Generation Trends

SAN FRANCISCO, CA — (Marketwired) — 09/22/15 — The majority of B2B marketers today prioritize generating high-quality leads over generating a high volume of leads, according to new findings from the .The report, conducted by the on LinkedIn and sponsored by BrightTALK, surveyed 600+ marketers to understand the latest challenges, trends, and best practices in lead generation.For 68% of participants, increasing the quality of leads is the top priority, followed by increasing lead volume (55%)